NEW YORK

Est. 1998

Project by Project New York (PbP NY) is a leadership development incubator aiming to develop a pipeline for the next generation of Asian Americans in philanthropy.

PbP was founded in New York City in 1997 by a group of young Asian American professionals and officially became a 501(c)(3) organization in 1998. With backgrounds across finance, consulting, technology, media, entertainment and law, PbP’s founding team established an organization with the mindset of volunteering, increasing awareness and fundraising for fellow organizations within the Asian American community.

Every year, each PbP chapter champions a community non-profit as its beneficiary partner, driving a tailored year-long campaign to build capacity around the non-profit’s fundraising, community outreach, and public awareness efforts.

PbP’s signature fundraiser Plate by Plate is the Asian American and Pacific Islander (AAPI) community’s first and largest annual tasting benefit. It features top restaurants and beverage purveyors, attracting thousands of attendees nationwide. Proceeds are remitted to chapters’ respective beneficiary partners.


IMPACT ON AAPI COMMUNITY

22

Supported Non-Profit Beneficiary Partners

$250K+

Funding Raised for Beneficiary Partners

18

Annual Themes / Causes Addressed

Project LEAD

Since 2017, PbP NY has hosted Project LEAD, a one-day hackathon-style case competition where professionals from different backgrounds and expertise brainstorm solutions for AAPI nonprofits.

CASES

Launched in 2018, CASES is a 12-week pro-bono consulting initiative to help AAPI nonprofits accelerate their impact while fostering the growth of the next generation of leaders.

Asian American Resource Guide

In 2021, PbP NY created an Asian American resource guide to help address anti-Asian hate. The guide was shared across companies such as Accenture and Morgan Stanley.


AWARDS AND GRANTS

  • Awarded Certificate of Recognition from the City of New York for outstanding efforts to promote volunteerism and engage New Yorkers through service

  • Five Steering Committee members honored with the Mayoral Service Recognition Award

  • Received grants from the Firespring Foundation and from Hitachi Capital America Corporation in recognition of the services we provide to the community


WHAT WE ARE UP TO


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