Project by Project

FOR IMMEDIATE RELEASE
June 28, 2004
 
Contact:   Wendy Lin 
Marketing Director
310.709.3735 
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
PROJECT BY PROJECT OF SOUTHERN CALIFORNIA HOSTS FOOD & WINE
TASTING TO BENEFIT THE DISKOVERY CENTER
 
LOS ANGELES, CA—Project by Project, a 501(c)3 non-profit organization, is hosting its Second Annual Food & Wine Tasting Benefit, to benefit the DISKovery Center. The benefit, co-chaired by Kerry Heffernan  of
Eleven Madison Park Restaurant in New York, and Michelle and David Myers of Sona Restaurant in Los
Angeles, will feature an evening of culinary delights  and wine, graciously provided by 23 master chefs and 17 noted wineries, and take place within the sleek confines of Astra West at the Pacific Design Center on Saturday, July 10th, 2004 from 7:30 pm to 11:00 pm.
 
Attendees will have an opportunity to sample delicious masterpieces from savory food and dessert tasting stations. In addition, the event will also feature wine tastings from distinguished vineyards, and an expansive Silent Auction of premier items. The festivities will be emceed by Susan Hirasuna of Fox 11 News and David Ono of ABC 7 News, accompanied by special musical hosts, Jason Bentley and Liza Richardson of KCRW. 
 
Participating restaurants include: Astra West, Cézanne, Cinch, Eleven Madison Park, Global Cuisine, The Globe, Grace Restaurant, Granita, L’Orangerie, Max Restaurant, Michael’s, Noé, Restaurant at the Getty, Señor Fred, Sona, Spago Beverly Hills, Sushi Girl, Table 8, Valentino and Yi Cuisine.  
 
Participating purveyors include: Au Bon Climat, Beringer, Bonaccorsi Wine Company, Burrell School Vineyards, Chateau Ste Michelle, Franciscan, Kobrand, L’Aventure, Mauritson Wines, Montes Wines, Robert Mondavi, Penfolds, Rosemount, Stonehedge, Undiscovered Wines Importer, Wine House, Vias Imports, Hakutsuru Sake Brewing Co., Sapporo USA and Evian.
 
More than just a night of fine wine and dining, the Food & Wine Tasting Benefit is Project by Project’s (PbP) signature event and primary means of raising funds for its 2004 partner, the DISKovery Center, a community computer learning center that provides affordable computer access and training to low-income residents of Little Tokyo and the greater Los Angeles area.  In keeping with its tradition, PbP plans to contribute all net proceeds from this event to the DISKovery Center.  
 
“PbP and the DISKovery Center has had an extremely  successful year,” says Jennifer Lin, President of PbP’s Southern California Chapter. “The DISKovery Center  provides an invaluable service to the Asian American community and PbP is proud to be donating the net proceeds from this event to enhancing the programs of this worthy organization.”
 
This year’s Food & Wine Tasting Benefit follows the success of PbP’s 2003 event, which also took place at Astra West and was attended by over 700 guests.  Co-chair Kerry Heffernan noted, “I’m enthusiastic about being a part of this great event, as I am every year. I have been chairing PbP’s food and wine tasting benefits for six years now and counting, both in New York and in Los Angeles, and it’s great to see an all-volunteer organization grow and make a real impact in the community that it serves. ” 

“I begged to be a part of the 2004 PbP Food and Wine benefit just minutes after I finished emceeing last year's benefit,” says event emcee, Susan Hirasuna. “The food and the wine are top notch and so are the people organizing the event.  Kudos to PbP for bringing a new kind of energy to raising funds and public awareness for worthy Asian American community organizations.”
 
Silver Sponsors for the event include Comcast, Diamond Wipes International and Polo Ralph Lauren.  Wing Hing Noodles provides VIP Table Sponsorship.  Media Sponsorship provided by Angeleno Magazine.
 
For more information about the Food & Wine Tasting Benefit, please visit www.projectbyproject.org/foodandwine
Pre-Sale Tickets (up to July 7th online) - $95. At the Door (July 10th) - $125
 
# # #
About Project by Project
Project by Project (PbP) is a national volunteer organization of social entrepreneurs that serves Asian American non-profits by raising public awareness, volunteerism and capital.  Every year, each local PbP chapter partners with a different Asian American community-based organization and tailors an eight-month long campaign according to the organization’s specific needs. By partnering with a different under-served non-profit each year and providing applied skills such as fundraising, marketing & PR consulting, event planning, strategic consulting, recruiting, and other assistance, Project by Project represents an innovative and uniquely valuable approach to community service. Project by Project is a 100% volunteer driven, 501(c)3 non-profit organization. For more information please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.projectbyproject.org.
 
# # #